He is fighting for people to pay attention to Sudan. The president of Sudan, Omar al-Bashir, has been indicted by the International Criminal Courtfor 10 counts of genocide, five counts crimes against humanity, and two counts of war crimes. One of the greatest war criminals of this century.
”This is a moment where we have a chance to do something because if we don’t, in the next three to four months, there’s going to be a real humanitarian disaster,” Clooney told The Associated Press just before his arrest Friday.
What’s interesting is that this is on the heels of the Kony Campaign, where Kony was declared the world’s worst war criminal. Why is it that the world paid more attention to Kony than they do to al-Bashir? Why is no one tweeting from the rooftops and sending messages to stop Bashir, make him famous?!
When a celebrity wins an Oscar, there is no explanation why they won over the other nominees. Not for my awards…
The Goodie for the Best Cause Campaigns 2011 is: Patagonia and the Common Thread initiative.
While all were great campaigns, Patagonia’s campaign was authentic, meaningful and impactful. Patagonia is one of only 450 B Corporations- a new kind of company that uses the power of business to solve social and environmental problems. This designation comes with meeting comprehensive social, environmental and accountability standards.
Why the others lost Coke recalled the white cans before the campaign end-date because of consumer complaints over taste and confusion to their Diet Coke. Despite being worried it would be the next New Coke PR disaster, the recall shows a lack of commitment to the cause and more of a concern for their reputation. Unilever owns Dove and the Dove campaign was great, and I love the emphasis on self-esteem and “Real Beauty”. However, Unilever also owns the Axe brand whose commercials usually hyper-sexualizes women. We had this debate a few years ago in my Rotman Marketing class and I can’t seem to reconcile the two and therefore gave it lower marks. The Levi’s campaign wasn’t transparent in their donation to Water.org rather its goal was engagement on their Facebook page which to me seems more of a personal goal for Levi’s rather than a charitable one.
As the Oscar Nominees walk the red carpet, they are asked “Who are you wearing?” I am asking “Who are you supporting?” … which oscar nominee is the most charitable?
The last category for the Goodies is Best Cause-anista. A Cause-anista, is the equivalent of a fashionista but instead of fashion, it’s charity. The nominees for Best Cause-anista are: George Clooney for his charity work for Darfur, Brad Pitt for his charity work for sustainable housing, Meryl Streep for her charity work supportin women, Glenn Close for her charity work supporting mental illness, and Steven Spielberg for his charity work supporting children and social justice.
George Clooney- Darfur As one of the Sexiest Men alive, it’s safe to say he is also one of the most charitable. He is one of the lead founders of Not On Our Watch, whose mission is to focus global attention and resources towards ending mass atrocities around the world, specifically Darfur. Clooney not only attends charity galas and events, he has travelled to Sudan to meet victims of rape and torture, speaks out at rallies (Save Darfur) and the United Nations, makes films documenting the plight (Journey to Darfur, Sand and Sorrow,) writes letters and visits other governments (Germany, China, and Egypt) to promote this cause. In 2008 the UN announced Clooney as a Messenger of Peace. Along with John Prendergast, Clooney started the Satelite Sentinel Project ,which monitors armed activity in Sudan. In addition to these causes, Clooney also supports Bono’s ONE campaign (ending famine in Somalia) and is on the Board of Trustees for the United Way. Just last week (Feb. 24, 2012), Clooney committed to helping the Motion Picture and Television Fund Foundation raise $350 million dollars.