As the Oscar Nominees walk the red carpet, they are asked “Who are you wearing?” I am asking “Who are you supporting?” … which oscar nominee is the most charitable?
The last category for the Goodies is Best Cause-anista. A Cause-anista, is the equivalent of a fashionista but instead of fashion, it’s charity. The nominees for Best Cause-anista are: George Clooney for his charity work for Darfur, Brad Pitt for his charity work for sustainable housing, Meryl Streep for her charity work supportin women, Glenn Close for her charity work supporting mental illness, and Steven Spielberg for his charity work supporting children and social justice.
George Clooney- Darfur As one of the Sexiest Men alive, it’s safe to say he is also one of the most charitable. He is one of the lead founders of Not On Our Watch, whose mission is to focus global attention and resources towards ending mass atrocities around the world, specifically Darfur. Clooney not only attends charity galas and events, he has travelled to Sudan to meet victims of rape and torture, speaks out at rallies (Save Darfur) and the United Nations, makes films documenting the plight (Journey to Darfur, Sand and Sorrow,) writes letters and visits other governments (Germany, China, and Egypt) to promote this cause. In 2008 the UN announced Clooney as a Messenger of Peace. Along with John Prendergast, Clooney started the Satelite Sentinel Project ,which monitors armed activity in Sudan. In addition to these causes, Clooney also supports Bono’s ONE campaign (ending famine in Somalia) and is on the Board of Trustees for the United Way. Just last week (Feb. 24, 2012), Clooney committed to helping the Motion Picture and Television Fund Foundation raise $350 million dollars.
This week in honour of the Oscars, I am paying tribute to the Best in Cause.
This award category is for Best CSR Goals. Now what exactly is CSR? There’s lots of buzz about it, but its one of those business words like synergy and value-add that sound good but are still kind of vague.
To me, CSR or Corporate Social Responsibility, is a company’s commitment to society at large whether it be supporting the global/local community, the environment, or the economy.
CSR has evolved beyond beyond writing a check to a charity (which was the case a few years ago) to be more all encompassing and pervasive across the organization. When done right, it can have an amazing effect; not only on society but on its employees and consumers.
The best way to understand good CSR is to see examples. I did my best to review the CSR announcements made by big companies in 2011 and selected the top four CSR goals to highlight.
As the Academy Awards approach this Sunday, we reflect on this past year’s achievement in the arts. Not only are we honouring film, but fashion also. I admit, I love the Oscars and will be watching this year and likely commenting to the TV how good the celebrities look or how terrible their outfits are.
While that might be a good time, how do I make this event Good with a capital G?
That’s where the Goodie Awards come in. The First Annual Goodie Awards celebrate the achievements in the charitable sector in 2011. The Categories include: Best Cause Campaign, Best CSR Goals, and Best Cause-anista in a Leading Role.